“Someone who is paying $20,000 a month for a rental definitely has the money for a fresh bed.” “We have customers who bought a second home or are renting for the summer and want decent beds,” said Craig Fruchtman, who owns the garment center mattress store Craig’s Beds. Which also brings up something else the pandemic has brought front and center: class divides. Their living space goes up and that triggers new mattress purchases.” Americans are relocating to less densely populated areas. “We anticipate future demand to go up because of work remote policies. “We are seeing a tremendous surge in mattresses for RVs and campers,” said Melanie Huet, the chief marketing officer at Serta Simmons Bedding. “I think a lot of people work in bed even though they say they’re at a desk or a table,” said Ron Rudzin, the company’s CEO. At Saatva, there’s been a spike in adjustable mattress bases. The kinds of beds that are selling fast offer insight into 2020 habits. “You definitely have the people who have been putting it off for a long time and this was the awakening, if you will,” said Mr. “People are putting more money into the home next and other things that make them feel good.” “People are spending so much time at home and less time and money eating out or going on vacations,” said Mark Abrials, the chief marketing officer at Avocado, a company that makes a carbon-negative mattress, and a vegan one (no wool) that start at $899. The explanation for this unusual activity seems simple. We had an email uptick in initial sales inquiries, increase in phone call volume to sales line, increase in conversion rate.” As the months went on, we saw online sales not only made up the difference of our closed brick and mortar stores, but far surpassed their sales, which was astonishing. “We didn’t know how much of a drop off there would be - analysts were saying things could get really bad - but we saw our first uptick in online traffic in the beginning of April. At Nest Bedding, a chain of stores headquartered in California whose mattresses start at $449, Christian Alexander, the COO, said he and staff members were scared in the beginning of quarantine. People have time to research.”Īnd it’s not just in the higher-priced brands like Dux. “Our mattress sales doubled between Q1 and Q2,” said Ariel Kaye, the founder and CEO of Parachute, which sells one mattress called “The Mattress,” made of wool from New Zealand and pocketed steel coils that costs $1,899 for a queen size. The pandemic has created, if not a boom in fancy mattresses, certainly a bounce. They were home thinking about their beds.” “Many people started to look at their life differently and the small things that become more apparent when the world isn’t spinning as fast. “Within about a week we started having more people calling us than we ever had before,” Mr. Something surprising happened after the retail locations closed. Adolfsson, who is Swedish and whose parents gave him a Hästens as a teenager, gleefully describes the horsehair and flax that goes into building them, one might be convinced that they should be sleeping on one. If an eager would-be customer listens as Mr. Adolfsson will not share, citing nondisclosure agreements. It’s had the same family leadership for six generations and its wares are slept on by many famous people, whose names Mr. Hästens is a Swedish mattress company that has been around since 1852 and whose least expensive beds cost over $10,000. His reaction involved unprintable exclamations of woe. By March 10, he closed the store, which sells high-end beds, and the three locations he owns in Los Angeles with his business partner Carl Larsson. If you’re still confused, have a look at our beds’ buying guide.Linus Adolfsson opened up the Madison Avenue location of Hästens Sleep Spa on March 1. Our number one concern is that you get a good night’s sleep, and we’re here to help make that happen. Sofa beds are perfect for guests, and we make sure ours are comfortable, stylish and durable whatever position they’re in.Ī mattress is probably the most important part of the bed, so we’ve got several springs to choose from, plus memory foam, orthopaedic and anti-allergy mattresses. If storage is tight in your home, we stock divan beds and bases, which have either drawers underneath or a mattress that lifts up with some labour-saving technology. You might not be looking for an entire bed if you need an orthopaedic mattress but want a metal-framed bedstead, that’s absolutely fine. You won’t lose any sleep over the decision when you shop with us, as we’ve arranged everything by type and style, so all you need to do is find the one that you like the best. Single, double, king, small double, kids, small single, sofa, divan… there are so many options when it comes to beds but we’re here to make that choice easier.
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